Brand Reviews & Critiques

Expert critiques of real-world rebrands, visual identity updates, and strategy shifts from top brands and cultural institutions.

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Recent Articles

Utah 2034 Olympic Logo Review: A Brand Caught Between Logo and System

A critical review of the Utah 2034 Winter Olympic Games logo and early brand rollout. We examine legibility, abstraction, committee design, and why the identity feels unfinished—yet full of potential.

The Frank Lloyd Wright Building Conservancy Rebrand: When Anonymous Design Is the Smartest Brand Strategy

Why does the Frank Lloyd Wright Building Conservancy's rebrand feel so unremarkable? Because that's the point.

Domino’s Rebrand: When a Pizza Company Designs Like a Tech Company

How Domino’s pulled off one of the most quietly brilliant brand updates of 2025.

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Design Critique Podcast

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

The Nokia Rebrand: A New Chapter for the Technology Innovator

Brand Review: Copi

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

Brand Review: The Identity Crisis of the Washington Commanders’s New Logo