Design & Culture

Where design and culture intersect. Editorials exploring how branding shapes—and is shaped by—culture, society, design history, and civic identity.

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Recent Articles

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Branding with AI: Designing Ideas That Actually Stand Out

The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture

Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Why Brands Need to Innovate to Stay Relevant

Design & Culture

How leading brands are embracing change to stay ahead of the curve.

7 Idaho Companies I'd like to Rebrand in 2024

Why a Recession Is a Great Time to Invest In Your Brand

The Ultimate Guide to Branding a City, Smart City, or Town (Plus 6 Examples)

How to Effortlessly Book a Brand Designer

Brand Identity Design for Cities, Towns, and Neighborhoods

Vexilla Axes: Exploring the Potential of Speculative Typography at Typeforce 11