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Recent Articles
How to Create and Use Brand Personas (Free Guide & Template)
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Brand personas define the specific people you're going to target and give you insight into their wants, needs, and pain points.
Personal Branding Worksheet (Free Download)
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Build a powerful personal brand with this 6-step template kit to find your brand’s foundation, voice, strategy, and more.
How to Find Your Brand Core (Plus Free Workbook Template)
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Use this simple guide to identify your Brand Core (aka purpose, vision, mission, and values)—and share it with the world.
How to Craft Your Brand Messaging (Plus Free Template)
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Follow our simple step-by-step guide to create impactful brand messaging that helps you produce cohesive and consistent branded content.
Brainstorm, Strategize, and Trademark a New Brand Name (Free Guide and Toolkit)
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How to Do a Competitive Brand Analysis (with Free Template)
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Brand Strategy Toolkit (Free Download)
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How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)
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Brand Identity Toolkit (Free Download)
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