Brand Reviews & Critiques

Expert critiques of real-world rebrands, visual identity updates, and strategy shifts from top brands and cultural institutions.

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Recent Articles

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Design Critique Podcast

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

We try to unpack the visual evolution of the AI giant responsible for ChatGPT, examining the sleek typography, minimalist aesthetic, and animations created, ironically, by humans.

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

A brand refresh so strong, it might win over my son’s soccer loyalty—sorry Man U.

Nufs Rebrand: is it eNuf? (Review)

Can You See Me Now? Verizon Rebrand Critique

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

The LA Clippers Rebrand: A Design Critique

Seattle Sounders Rebrand: Balancing Tradition and Modernity

Pepsi Rebrand: A New Look with a Lack of Substance

Brand Review: Vanderbilt University

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator

Brand Review: Copi

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.