Brand Reviews & Critiques

Expert critiques of real-world rebrands, visual identity updates, and strategy shifts from top brands and cultural institutions.

Strategy & Messaging Shop

Reviews & Critiques Shop

Design & Culture Shop

Resources & Tools Shop

Identity & Visual Systems Shop

Talks, Press & Notorieties Shop

Studio Insights Shop

Recent Articles

Domino’s Rebrand: When a Pizza Company Designs Like a Tech Company

How Domino’s pulled off one of the most quietly brilliant brand updates of 2025.

Utah 2034 Olympic Logo Review: A Brand Caught Between Logo and System

A critical review of the Utah 2034 Winter Olympic Games logo and early brand rollout. We examine legibility, abstraction, committee design, and why the identity feels unfinished—yet full of potential.

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Design Critique Podcast

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

OpenAI's Brand Refresh: When AI Companies Hire Human Designers

Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement

Nufs Rebrand: is it eNuf? (Review)

Can You See Me Now? Verizon Rebrand Critique

Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign

The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction

The LA Clippers Rebrand: A Design Critique

Seattle Sounders Rebrand: Balancing Tradition and Modernity

Pepsi Rebrand: A New Look with a Lack of Substance

Brand Review: Vanderbilt University

I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)

Brand Review: Red Deer Polytechnic

The Nokia Rebrand: A New Chapter for the Technology Innovator