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Brand Strategy & Messaging

Actionable insights on brand core, voice, positioning, naming, and messaging to build clarity and connect with the right audience.

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Recent Articles

7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)

Resources
A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.

Branding with AI: Designing Ideas That Actually Stand Out

The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.

The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment

Design & Culture
Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.

Brand Refresh vs. Rebrand: What’s the Difference?

Resources
Naming the difference between a Rebrand and a Brand Refresh might be splitting hairs, but it will help you figure out what's best for your brand.

Why Investing in a Strong Brand Matters More than Ever

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Why Brands Need to Innovate to Stay Relevant

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Ultimate Guide to a Successful Brand Launch

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Getting Your Rebrand Right: Six Questions to Consider as You Create a Rebrand Strategy.

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Personal Branding Worksheet (Free Download)

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Unlocking the Secrets of SEO: A Comprehensive Overview

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How to Create and Use Brand Personas (Free Guide & Template)

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How to Find Your Brand Core (Plus Free Workbook Template)

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What’s a Creative Agency? How They Help & How to Find One

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How to Craft Your Brand Messaging (Plus Free Template)

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Brand Singularity: The Only Way Schools Will Win in Education

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Why a Recession Is a Great Time to Invest In Your Brand

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5 Tips for Building an Effective Brand Strategy

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