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Recent Articles
Domino’s Rebrand: When a Pizza Company Designs Like a Tech Company
Brand Review
How Domino’s pulled off one of the most quietly brilliant brand updates of 2025.
Your First 90 Days as CMO: Setting the Stage for Brand Success
How to Listen, Build, and Inspire in your first 90 days as CMO. Align strategy, measure brand health, and drive growth with a focused onboarding plan.
Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand
If you’ve followed our work for a while, you might have noticed a tone change — Studio Ostendo is now Overmatter.
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Branding with AI: Designing Ideas That Actually Stand Out
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
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7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Design & Culture
The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment
Brand Review
Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement
Brand Review
Nufs Rebrand: is it eNuf? (Review)
Brand Review
Can You See Me Now? Verizon Rebrand Critique
Brand Review
Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign
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