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Recent Articles
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand
If you’ve followed our work for a while, you might have noticed a tone change — Studio Ostendo is now Overmatter.
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
Resources
7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Design & Culture
The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment
Brand Review
Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement
Brand Review
Nufs Rebrand: is it eNuf? (Review)
Brand Review
Can You See Me Now? Verizon Rebrand Critique
Brand Review
Spotify Mix: A Dy(i)nam(o)ic Typeface Redesign
Resources
Brand Refresh vs. Rebrand: What’s the Difference?
Brand Review
The Lamborghini Brand Refresh: A New Logo, Font, and Future Direction
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