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Recent Articles
Utah 2034 Olympic Logo Review: A Brand Caught Between Logo and System
A critical review of the Utah 2034 Winter Olympic Games logo and early brand rollout. We examine legibility, abstraction, committee design, and why the identity feels unfinished—yet full of potential.
From Overwhelm to Impact: How New Marketing Leaders Can Simplify Brand Messaging
Simplify brand messaging in your first leadership role. A clear framework for marketing leaders turning confusion into clarity and momentum.
Your First 90 Days as CMO: Setting the Stage for Brand Success
How to Listen, Build, and Inspire in your first 90 days as CMO. Align strategy, measure brand health, and drive growth with a focused onboarding plan.
Domino’s Rebrand: When a Pizza Company Designs Like a Tech Company
Brand Review
How Domino’s pulled off one of the most quietly brilliant brand updates of 2025.
Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Branding with AI: Designing Ideas That Actually Stand Out
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
OpenAI's Brand Refresh: When AI Companies Hire Human Designers
Resources
7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Design & Culture
The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment
Brand Review
Tottenham Hotspur’s Rebrand: A Masterclass in Brand Refinement
Brand Review
Nufs Rebrand: is it eNuf? (Review)
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