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Recent Articles

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Design Critique Podcast

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand

If you’ve followed our work for a while, you might have noticed a tone change — Studio Ostendo is now Overmatter.

Branding with AI: Designing Ideas That Actually Stand Out

The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

Design & Culture

Why Investing in a Strong Brand Matters More than Ever

Design & Culture

Why Brands Need to Innovate to Stay Relevant

How to Create Brand Guidelines in 5 Steps (Tips, Examples + Templates)

Ultimate Guide to a Successful Brand Launch

7 Idaho Companies I'd like to Rebrand in 2024

Studio Ostendo Named Best Branding Agency of Idaho 2023 by UpCity

Design & Culture

Getting Your Rebrand Right: Six Questions to Consider as You Create a Rebrand Strategy.

The LA Clippers Rebrand: A Design Critique

Personal Branding Worksheet (Free Download)

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