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Recent Articles
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand
If you’ve followed our work for a while, you might have noticed a tone change — Studio Ostendo is now Overmatter.
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
Brand Review
Seattle Sounders Rebrand: Balancing Tradition and Modernity
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Unlocking the Secrets of SEO: A Comprehensive Overview
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How to Create and Use Brand Personas (Free Guide & Template)
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How to Find Your Brand Core (Plus Free Workbook Template)
Design & Culture
What’s a Creative Agency? How They Help & How to Find One
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How to Craft Your Brand Messaging (Plus Free Template)
Brand Review
Pepsi Rebrand: A New Look with a Lack of Substance
Brand Review
Brand Review: Vanderbilt University
Brand Review
I, We, They, No One Loves the 'Updated' New York City Brand Campaign (Review)
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