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Recent Articles
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Design Critique Podcast
The Airbnb Update: When UI Design Doubles as Brand and Business Strategy
Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand
If you’ve followed our work for a while, you might have noticed a tone change — Studio Ostendo is now Overmatter.
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution
Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.
Resources
Brand Singularity: The Only Way Schools Will Win in Education
Brand Review
Brand Review: Red Deer Polytechnic
Design & Culture
Why a Recession Is a Great Time to Invest In Your Brand
Brand Review
The Nokia Rebrand: A New Chapter for the Technology Innovator
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Studio Ostendo Among Boise’s Top Branding Agencies on UpCity
Design & Culture
5 Tips for Building an Effective Brand Strategy
Resources
Brainstorm, Strategize, and Trademark a New Brand Name (Free Guide and Toolkit)
Design & Culture
10 Rebrand Tips to Make Your Branding More Effective
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How to Brand B2B Companies for B2C to Reach New Audiences (7-Steps)
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