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Recent Articles

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Design Critique Podcast

The Airbnb Update: When UI Design Doubles as Brand and Business Strategy

Studio Ostendo (Design) becomes Overmatter: 4 Reasons for the Rebrand

If you’ve followed our work for a while, you might have noticed a tone change — Studio Ostendo is now Overmatter.

Branding with AI: Designing Ideas That Actually Stand Out

The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.

Walmart’s Brand Refresh: A Masterclass in Evolution, Not Revolution

Walmart’s refresh refines, not reinvents. A calculated Spark, custom typeface, and bold contrast make this update a masterclass in brand evolution.

How to Do a Competitive Brand Analysis (with Free Template)

Brand Review: Copi

Branding Strategies to Reach Both B2B and B2C Customers

Brand Strategy Toolkit (Free Download)

How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)

Design & Culture

The Ultimate Guide to Branding a City, Smart City, or Town (Plus 6 Examples)

5 Tips to Launch Your Rebrand Easily and Successfully

Brand Identity Toolkit (Free Download)

How to Determine the Value of a Rebrand

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