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Brand Strategy & Messaging
Actionable insights on brand core, voice, positioning, naming, and messaging to build clarity and connect with the right audience.
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Recent Articles
Branding with AI: Designing Ideas That Actually Stand Out
The branding world is stuck in a loop—algorithmically optimized, endlessly recycled, and visually homogenous. Whether it’s millennial skincare, artisanal coffee, or neo-grotesque everything, sameness reigns.
Your First 90 Days as CMO: Setting the Stage for Brand Success
How to Listen, Build, and Inspire in your first 90 days as CMO. Align strategy, measure brand health, and drive growth with a focused onboarding plan.
7 Benefits of a Strong Branding Strategy (Connecting to People and Profit)
Resources
A branding strategy is like the blueprint to a building, the tactics on a battlefield—it shapes the way you build, move, and share your brand.
The Illusion of Brand vs the Demand of Marketing: 5 Myths about Brand Investment
Design & Culture
Investing in your brand is always an investment, and it can pay off more quickly than most people realize. Let’s talk about it.
Brand Refresh vs. Rebrand: What’s the Difference?
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5 Tips for Building an Effective Brand Strategy
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Brainstorm, Strategize, and Trademark a New Brand Name (Free Guide and Toolkit)
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10 Rebrand Tips to Make Your Branding More Effective
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How to Brand B2B Companies for B2C to Reach New Audiences (7-Steps)
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How to Do a Competitive Brand Analysis (with Free Template)
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Branding Strategies to Reach Both B2B and B2C Customers
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Brand Strategy Toolkit (Free Download)
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How to Do a Rebrand in 10 Steps (With Free Tools, Templates, & More)
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The Ultimate Guide to Branding a City, Smart City, or Town (Plus 6 Examples)
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5 Tips to Launch Your Rebrand Easily and Successfully
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How to Determine the Value of a Rebrand
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6 Ways Brand Design Can Improve Your Business
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