Higher education is a research and expertise specialty. Kaleb’s graduate work focused on university brand identities, and he has worked alongside college presidents, provosts, and athletic directors on their campuses. We also work with K–12 schools, like Central Wisconsin Christian, and with education-focused organizations.

Campus brands answer to a lot of people: leadership, faculty, students, alumni, donors, athletics, and often a board. We start with the Brand Core Workshop to align your leadership team on purpose and direction before any design begins. It's a process we'll run once if the school is small, or many times with many groups to build a sufficient identity foundation.

Full identity engagements typically start at $50,000. Every project is scoped after a free call based on your institution’s size, number of sub-brands, and website needs. If you need a smaller first step to bring to your board, the Brand Core Workshop & Website Blueprint is a fixed-price way to start.

Full identity projects for colleges and universities typically take 6–12 months with varying pushes based on the academic year. Many stages run in parallel, so your team sees progress early. We can also plan the timeline around your academic calendar, so a launch can land before an enrollment cycle or a new academic year.

Yes. A brand only matters if it changes how prospective students and families see you. Our process covers brand strategy, audience personas, messaging, and a website built for search and admissions, along with the visual identity. After their rebrand, Central Wisconsin Christian grew enrollment through the pandemic while other schools lost students.

Yes, in fact we prefer it. We can build a brand architecture that connects your primary identity with athletics, departments, and programs, so every part of campus looks like it belongs to the same institution.