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Recent Articles

From Overwhelm to Impact: How New Marketing Leaders Can Simplify Brand Messaging

Simplify brand messaging in your first leadership role. A clear framework for marketing leaders turning confusion into clarity and momentum.

What Brand Scalability Actually Means (And Why Most Brands Get It Wrong)

Brand scalability explained—what it really means, why it matters, and how to build a brand that scales with clarity, not chaos.

Utah 2034 Olympic Logo Review: A Brand Caught Between Logo and System

A critical review of the Utah 2034 Winter Olympic Games logo and early brand rollout. We examine legibility, abstraction, committee design, and why the identity feels unfinished—yet full of potential.

Your First 90 Days as CMO: Setting the Stage for Brand Success

How to Listen, Build, and Inspire in your first 90 days as CMO. Align strategy, measure brand health, and drive growth with a focused onboarding plan.
Brand Review

Baskin-Robbins 31 Flavors gets a Branding Refresh by Looking at the Past.

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Brand Identity Design for Cities, Towns, and Neighborhoods

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Kaleb Selected Among Peers for Chicago Scholar In Residence Program

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Vexilla Axes: Exploring the Potential of Speculative Typography at Typeforce 11

Design & Culture

Higher Education Branding: How Brand Design Can Help Institutions Stand Out

Brand Review

Brand Review: The Identity Crisis of the Washington Commanders’s New Logo

Talks & Lectures

ATypI All Over 2020 Talk: New Typographic Environments

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Caeli Typeface Design Named to STA 100 2021

Talks & Lectures

Embracing Innovation: Teaching the Visual Arts Online at the 2020 ACCA Pedagogy Symposium

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