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Recent Articles
From Overwhelm to Impact: How New Marketing Leaders Can Simplify Brand Messaging
Simplify brand messaging in your first leadership role. A clear framework for marketing leaders turning confusion into clarity and momentum.
What Brand Scalability Actually Means (And Why Most Brands Get It Wrong)
Brand scalability explained—what it really means, why it matters, and how to build a brand that scales with clarity, not chaos.
Utah 2034 Olympic Logo Review: A Brand Caught Between Logo and System
A critical review of the Utah 2034 Winter Olympic Games logo and early brand rollout. We examine legibility, abstraction, committee design, and why the identity feels unfinished—yet full of potential.
Your First 90 Days as CMO: Setting the Stage for Brand Success
How to Listen, Build, and Inspire in your first 90 days as CMO. Align strategy, measure brand health, and drive growth with a focused onboarding plan.
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One Island to Another Named to Top 100 Examples of Graphic Design 2020
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Studio Ostendo Named One of the Most Reviewed Graphic Design Companies in Chicago
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Kaleb Dean Leads a Variable Font Introduction Workshop at Typewknd 2021
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Typesphere: Celebrating Innovation in Graphic Design with the Society of Typographic Arts' Top 100
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Studio Ostendo Earns a Webby Honoree for Best Website Homepage Design
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Kaleb Dean Speaks at Typewknd 2020
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Art of Can Chicago 2014: Kaleb Dean
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