Three Sisters Meats had been running a bootstrapped brand—Jaime had a recipe that he knew was good, and the desire to sell it but not the brand to match. After receiving feedback from big suppliers, investors, and customers that his brand didn't match the caliber of company he wanted to become, Jaime came to Overmatter for help. After finishing the brand identity redesign, Jaime had this to say:
"The meat specialist who first helped me make the dry-cured link in CA said the label is 'painfully sexy,' which is a pretty fantastic compliment. He loves the revamped logo, too."
— Jaime Fernandez
To help launch his product, we conducted a brand photography shoot. For chorizo, it was all about the product—showing-off the flavors, the simple ingredients, and helping customers envision when and where they'd likely enjoy Three Sisters dry cured chorizo. The brand photos were used in at least 60 days of social media content, used in pitch decks to investors, and on the website.
With the help of the new brand and brand photos, Three Sisters Meats was able to raise more than $50,000 in funding to help their manufacturing, production, and marketing capabilities.
"My wife and I had the same response regarding the photos …Wow. Just, wow. I’m blown away. They look beyond fantastic and you and your wife managed to make me look pretty good! I’m so happy with the results. The product photos – amazing."
—Jaime Fernandez
With a new brand and suite of photos to work with, we turned to the 3sistersmeats.com website. Implementing a new design, four targeted landing pages, a new recipe blog, and SEO product descriptions, the new site far surpasses the old.
The experience Three Sisters Meats had was not only profitable for their business, but also pleasurable and seamless.
"Wanted to thank you again for all your help and hard work with our project. You’re a big part of why we will continue to be successful and trend upward. You’re the man and I will happily endorse and recommend you and Overmatter."
—Jaime Fernandez
For new businesses and longstanding organizations alike, a brand identity is the first touchpoint customers have with a business. We specialize in designing custom brand identities that powerfully communicate the mission, services, and products of the business. Let us take your branding to the next level and make the best impression on your future customers through our skills and experience.
Learn more about OvermatterOvermatter is based in the Treasure Valley, so we work in person with businesses in Boise, Meridian, Nampa, Caldwell, and Eagle. We also work remotely with clients across the country and overseas. Local clients get on-site workshops, photo shoots, and walkthroughs of their space, which matters most for environmental graphics.
Full identity engagements typically start at $10,000. Every project is scoped to your goals after a free call. If you’d like a smaller first step, the Brand Core Workshop & Website Blueprint is a fixed-price way to start.
Full identity projects typically take 6–12 weeks depending on funtcional needs, team size, and meeting cadence. Many stages run in parallel, so you’ll see progress early rather than waiting on one big reveal.
Our process, the Brand Multiplier Effect™, moves through seven stages: brand core, brand strategy, identity design, guidelines and collateral, website architecture, website design, and a Webflow build with a year of support.
A logo on its own rarely fixes a brand problem. We start with strategy, meaning why your business exists and who it’s for, so the logo, colors, type, and website all support the same goal. If you already have a strong strategy and only need the identity, we can start there.
In one live 2–3 hour session, we’ll uncover your brand’s core purpose, map out where you’re headed over the next 1, 3, and 10 years, and build an initial website roadmap covering strategy, pages, content areas, and key features.
